Patrick Dodson

patrick.a.dodson@gmail.com

503.863.1715 (mobile)
pdxdodson (twitter)
3219 NE Rosa Parks Way
Portland, OR 97211

PROFILE
Communications, Marketing and Sales Senior Manager
Strengths include: business development; Change Management and Change Leadership; vendor management; corporate and internal communications; marketing-based positioning and communications strategy, planning and execution; brand management; marketing and media research and analysis; business Saas software and small business and consumer technology software and hardware; staff and general management.

EXPERIENCE
DACHIS GROUP, Portland, OR October 2011-present
Senior Vice President, Business Development, North America
XPLANE, Portland, OR January 2008 - October 2011
VP of Business Development, North America
(Dachis Group acquired XPLANE in 2010, fully integrating the companies October 2011)

• Dachis Group is a leading Social Business and Social Media Marketing solutions company.
•  XPLANE was a leading information design consultancy; helping Global 2000 clients drive results by clarifying complex business process and communication problems through visual thinking and information design.
•  Responsible for top-line bookings revenue for North America, including all sales plans, strategies, policies and programs to achieve and exceed company goals for the region; manage a team of ~10 business development managers/VPs.
•  Representative clients include Intel, Microsoft, AT&T, Discover, Levis, Samsung, IHG, P&G, Lowe’s, Coca Cola, Target.
•  Previous titles held: Senior Account Manager, Account Director, Business Development Director.

Selected accomplishments:

• Built an account management function at XPLANE to execute strategy of moving the company from a project-focused design studio to a strategic consulting and communications firm, increasing top line revenue from $6m in 2007 to $10.7m in 2010 (78% increase); named to Inc’s 5000 Fastest Growing Companies.
•  As individual contributor in 2008 was top bookings producer; as team and regional lead in 2009 and 2010 led team to exceed quotas by 112% and 129%, respectively.
• Part of leadership team at XPLANE that established a culture of transparency, empowerment and accountability, and was recognized as the #17 best small business to work for by Entrepreneur Magazine and the Great Place to Work Institute.
• As part of the Dachis Group integration moved into role of senior vice president of business development for North America.

PORTER NOVELLI PUBLIC RELATIONS, Seattle, WA and Portland, OR 2000-Sept. 2007
Vice President

• Client Account Management responsibilities included strategic planning and counsel, program development and implementation, research and analysis, program measurement and evaluation, and contract and budget management for key national and global accounts including HP, Tektronix, RuleSpace, Webtrends, Tripwire.

Selected accomplishments:

• Managed PN Labs, Porter Novelli’s product testing and reviews media relations program. Led Seattle-based team of 18 account and technical staff in the planning and execution of product reviews media relations for multiple clients, including all HP consumer and SMB products. Program consistently exceeded client goals for coverage volume and quality. Annual program budget exceeded $2.5M.
• Managed global media measurement and evaluation program for the agency’s largest account, HP. Lead a cross-office team of 18 staff and 5 third-party technology vendors. Program utilizes web-based technologies to track, analyze and report media coverage results for HP and competitors across multiple product categories. Managed program budget of $600K annually.
• Established and led Portland satellite office from 2000 to 2005 to support multiple Portland-area accounts. Created ~$1 million in new business from 2002-2005, winning and growing accounts, contributing to overall Northwest office growth from ~$2.5 to ~$5 million during the same period. Reported to Seattle office Managing Director.
• Previous titles held: Account Manager, Account Supervisor.

Leadership responsibilities included staff and facilities management, resource planning, financial management, Information Technology, professional development and human resources for the office's 50+ staff. Reported to office’s Managing Director.

Selected accomplishments:

• While part of office leadership, Porter Novelli Seattle was consistently among company’s highest rankings for profitability percentage, year-over-year revenue growth and year-over-year profit dollar growth.
• Successfully helped lead office growth, resulting in annual revenues increasing from $3m in 2002 to more than $6.7m in 2007.
• Successfully created and maintained a positive and high-performing office culture. Consistently achieved lower employee turnover (~15% annually) than agency or industry average (30+%).

Copithorne & Bellows Public Relations, Seattle WA 1997-2000
(Merged with Porter Novelli in 2000)
Account Supervisor

• Reported to Seattle Office SVP and Managing Director. Responsibilities included high-level press and industry analyst interaction, strategic planning and counsel, program development and implementation, product launch planning and execution, research and analysis, and program measurement and evaluation for key accounts. Helped drive growth of the office to 30+ employees by 2000 through new and organic client growth.
• Previous titles held: Senior Account Executive, Account Executive, Account Coordinator

WAGGENER EDSTROM PUBLIC RELATIONS, Portland, OR 1996-1997
Account Coordinator

• Rep
  onsibilities included support of account team execution for Microsoft's Personal and Business Systems Group account

EDUCATION

Bachelor of Science Degree, Business Administration: Emphasis in Finance, University of Montana.

ADDITIONAL INTERESTS

Active in my local church, former board member and board chair; avid golfer; participant in multiple Olympic and sprint-distance triathlons.